Digital Marketing Essentials
R5 800.00
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides and have an effective digital marketing strategy. In this course, you’ll learn about marketing strategies that will help you connect with your customers.
 Digital learning |
 Start anytime |
 Study duration (Months) |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by College SA |
- Course fee
- About the course
- Admission requirements
- Accreditation status
- Assessment details
- What to expect
- Free trial
- Enquire now
Course fee
Cost: R5 800.00
Deposit: R1 450.00
Monthly instalments: R870.00 x 5
Study duration: We recommend a total of 30 hours of study, e.g. study 1 hour per day and complete your course in 1 month.
Skillsoft course access: 12 months
About the course
Course code: C01287
This course is intended for:
Anyone who wants to participate in planning digital marketing initiatives for organisations of any size, or those who want to learn how to promote their own products or services. This is an entry-level course that provides a basic understanding of digital marketing principles and strategies.
Modules and topics covered:
Essentials of Marketing
- Marketing: The Process and Functions that Build Customer Relationships
- Creating Brands through People and Planning
- The Four Ps: Essential Factors in Marketing
- Building Trust: Ethics and the Marketing Mix
- Applying Competitive Advantage to Marketing Strategies
Essentials of Public Relations
- Strategies for the Modern Public Relations Professional
- Writing Skills for Public Relations
Marketing in the Digital Age
- Reaching Customers Digitally
- Helping Customers Find You
- Managing Your Corporate Reputation Online
DMI: Digital Marketing Essentials
- Embracing the Digital Opportunity
- Building a Digital Market via Websites and Email
- Social Media and Social Selling
- Creating Effective Social Customer Service
- Assessing Digital Challenges and Risks
- Expanding Your Digital Mindset
Admission requirements
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Accreditation status
Course type: Short course
Certification: Certificate confirming course completion.
Certification issued by: College SA
Assessment details
- Online assessments via the Skillsoft Learner Management System.
- At the end of the course, students can request a certificate of course completion.
- There are no external certification exams for this course.
What to expect
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our IT Academy courses compelling content, interactive videos, quizzes, and mentoring. The platform allows students to learn at their own pace.
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