Content Marketing Manager Journey
R4 160.00
Successful marketing is about optimising relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Content Marketing Managers can help organisations be successful in their goals by helping create and manage content to engage their customers.
 Online learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by College SA |
- Course fee
- About the course
- Admission requirements
- Accreditation status
- Assessment details
- What to expect
- Free trial
- Enquire now
Course fee
Cost: R4 160.00
Deposit: R1 040.00
Monthly instalments: R780.00 x 4
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
- 44 courses (20h 40m) / 13 others (3h)
- Optional additional resources are available to enhance your learning in your own time.
About the course
Course code: C01305
Course overview:
- Track 1: Marketing and Social Media
- Track 2: Digital Marketing
- Track 3: Creativity
- Track 4: Writing and Communication
- Track 5: Basics of Project Management
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
- A clear starting point across the roles and responsibilities of tomorrow.
- Exercises for on-the-job applications to put what you’ve learned into practice.
- Verifiable, shareable, and portable digital badges so you can celebrate accomplishments along the way.
- A diverse array of learning tools from the books to audiobooks to video courses, and more.
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Track 1: Marketing and Social Media
- Strategies for the Modern Public Relations Professional
- Marketing: The Process and Functions that Build Customer Relationships
- Understanding Approaches to Social Media Communication
- Improving Marketing with Big Data
- Creating Brands through People and Planning
- The Four Ps: Essential Factors in Marketing
- Building Trust: Ethics and the Marketing Mix
- Applying Competitive Advantage to Marketing Strategies
Track 2: Digital Marketing
- Effective Digital Community Management
- Creating Brands through People and Planning
- The Four Ps: Essential Factors in Marketing
- Creating & Managing Properties in Google Analytics
- Analyzing Audiences & User Behavior in Google Analytics
- Using Explorations & Reports in Google Analytics
Track 3: Creativity
- Developing a Team of Creative Gurus
- Unleashing Personal and Team Creativity
- Nurturing the Creative Power of Your Team
- Get Organized and Stop Procrastinating
- Design Thinking for Innovation: Brainstorming and Ideation
Track 4: Writing and Communication
- Writing Skills for Public Relations
- Writing Effective E-mails and Instant Messages
- Using the Parts of Speech
- Getting the Details Right: Spelling Basics
- Abbreviating, Capitalizing, and Using Numbers
- Using Punctuation Marks
- Creating Well-constructed Sentences
- Troublesome Words and Phrases: Usage Mistakes in Writing
- Preparing a Great Virtual Presentation
- Building and Delivering a Great Virtual Presentation
- Presenting Virtually
- Expanding Your Communication Skill Set
- Conveying Your Message without Words
Track 5: Basics of Project Management
- New Project Manager Essentials
- Defining a Project Scope and Team
- Creating a Project Schedule and Budget
- Exploring Project Management, Then and Now
- Selecting a Project Management Approach
- Ethics and Project Management
- Planning the Project Schedule
- Managing the Project Schedule
- Defining and Identifying Project Risk
- Managing Project Risks
- Planning and Managing the Project Budget
- Managing the Project Resources Procrastinating
Admission requirements
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Accreditation status
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: College SA
Assessment details
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track.
There are no external certification exams for this course.
What to expect
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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