Social Media Strategist Journey

Course fee

Cost: R3 400.00

Deposit: R850.00

Monthly instalments: R850.00 x 3

Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:

• 24 courses (10h 6m) / 10 others (2h 47m)
• Optional additional resources are available to enhance your learning in your own time.

About the course

Course code: C01303

Course overview:

• Track 1: Social Media Marketing
• Track 2: Data Analysis, Research, and Tools
• Track 3: Writing & Communication Skills
• Track 4: Tools of Social Media: Introduction

What are Aspire Journeys?

Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:

• A clear starting point across the roles and responsibilities of tomorrow.
• Exercises for on-the-job applications to put what you’ve learned into practice.
• Verifiable, shareable, and portable digital badges so you can celebrate accomplishments along the way.
• A diverse array of learning tools from the books to audiobooks to video courses, and more.

The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.

Modules and topics covered:

Track 1: Social Media Marketing

• The Four Ps: Essential Factors in Marketing
• Marketing: The Process and Functions that Build Customer Relationships
• Effective Digital Community Management
• The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine Learning
• Digital Relevance: Developing Marketing Content and Strategies that Drive Results
• MIT Sloan Management Review on Social Media Marketing
• MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
• MIT Sloan Management Review Article on Are You Managing Your Risks From Social Media?

Track 2: Data Analysis, Research, and Tools

• Big Data Fundamentals
• Big Data Interpretation
• Improving Marketing with Big Data
• Finding the Quality in Your Data
• Data Literacy for Business Professionals
• Data Analytics for Managers
• Data and Analytics for Senior Managers
• Working with Data for Effective Decision Making
• Evaluating Systems with Data Modeling
• Data Analysis and Root Cause Analysis in Six Sigma
• Framing Opportunities for Effective Data-driven Decision Making
• Product Management: Market Research Basics
• Using Research Tools in Google Docs 2020
• Using Research Tools in Word 2019 for Windows
• Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Track 3: Writing & Communication Skills

• Understanding Approaches to Social Media Communication
• Expanding Your Communication Skill Set
• Writing with a Professional Mindset
• Writing Skills for Public Relations
• Strategies for the Modern Public Relations Professional
• Simply Said: Communicating Better at Work and Beyond
• Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job
• How to Write Effective Business English: Excel at E-Mail, Social Media and All Your Professional Communications

Track 4: Tools of Social Media: Introduction

• Creating Brands through People and Planning
• Effective Digital Community Management
• The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

Admission requirements

Academic grade: No minimum school pass requirements or formal prerequisites.

Language: Proficiency in English (course material and support only available in English).

Expertise level: Beginner

Equipment: Access to a PC or laptop with a reliable internet connection.

Effort: Self-paced learning online.

Accreditation status

Course type: Short course

Industry partner: Skillsoft

Certification: Certificate confirming course completion.

Certification issued by: College SA

Assessment details

Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track.

There are no external certification exams for this course.

What to expect

Dedicated support team

We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.

Skillsoft Learner Management System (LMS) access

Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.