Public Relations Manager
R3 960.00
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. Public relations (PR) professionals are vital for connecting with your audience and conveying your key brand messages in a clear and engaging manner.
 Digital learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Dedicated Skillsoft mentor |
 Certified by College SA |
- Course fee
- About the course
- Admission requirements
- Accreditation status
- Assessment details
- What to expect
- Enquire now
Course fee
Cost: R3 960.00
Deposit: R990.00
Monthly instalment: R990.00 x 3
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
- 43 courses (16h 19m) / 10 others (2h 22m)
- Optional additional resources are available to enhance your learning in your own time.
About the course
Course code: C01333
Course overview:
- Public Relations & Advertising
- Marketing
- Social Media & Digital Marketing
- Writing, Editing, & Communication Skills
- Creativity & Problem Solving
- Research & Planning
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
- A clear starting point across the roles and responsibilities of tomorrow.
- Exercises for on-the-job applications to put what you’ve learned into practice.
- Verifiable, shareable, and portable digital badges so you can celebrate accomplishments along the way.
- A diverse array of learning tools from the books to audiobooks to video courses, and more.
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Public Relations & Advertising
- Strategies for the Modern Public Relations Professional
- Writing Skills for Public Relations
- Conquering the Challenges of Public Speaking
- Getting Your Pitch Heard
- Presenting Virtually
- Preparing a Great Virtual Presentation
- Building and Delivering a Great Virtual Presentation
- Conveying Your Message without Words
- Unleashing Your Self-confidence
Marketing
- Marketing: The Process and Functions that Build Customer Relationships
- Creating Brands through People and Planning
- The Four Ps: Essential Factors in Marketing
- Building Trust: Ethics and the Marketing Mix
- Applying Competitive Advantage to Marketing Strategies
- Improving Marketing with Big Data
Social Media & Digital Marketing
- Understanding Approaches to Social Media Communication
- Effective Digital Community Management
Writing, Editing, & Communication Skills
- Using the Parts of Speech
- Getting the Details Right: Spelling Basics
- Abbreviating, Capitalizing, and Using Numbers
- Using Punctuation Marks
- Creating Well-constructed Sentences
- Troublesome Words and Phrases: Usage Mistakes in Writing
- Writing and Preparing an Effective Speech
- Writing with a Professional Mindset
- Clarity and Conciseness in Business Writing
- Editing and Proofreading Business Documents
- Expanding Your Communication Skill Set
Creativity & Problem Solving
- Expanding Your Communication Skill Set
- Unleashing Personal and Team Creativity
- Nurturing the Creative Power of Your Team
- Get Organized and Stop Procrastinating
- Problem Solving: Defining and Stating the Problem
- Problem Solving: Generating Solutions
- Problem Solving: Choosing and Implementing the Right Solution
- Leveraging the Power of Analogical Thinking
Research & Planning
- Preparing and Implementing a Business Plan
- Business Execution: How Things Get Done
- Using Strategic Thinking as a Manager
- Viewing the Big Picture Strategically
- Recognizing Organizational Risks
- Assessing Organizational Risks
- Managing Organizational Risks
Admission requirements
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Accreditation status
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: College SA
Assessment details
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track.
There are no external certification exams for this course.
What to expect
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our IT Academy courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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