Marketing in the Digital World
R4 000.00
The growth of mobile devices and social media have dramatically changed how consumers interact online, and it’s up to organisations to adapt. To get the most out of digital marketing, it’s important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer’s behaviors and expectations in today’s digital marketplace.
 Online learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by College SA |
- Course fee
- About the course
- Admission requirements
- Accreditation status
- Assessment details
- What to expect
- Free trial
- Enquire now
Course fee
Cost: R4 000.00
Deposit: R1 000.00
Monthly instalments: R750.00 x 4
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
- 20 courses (8h 5m) / 20 others (3h 20m)
- Optional additional resources are available to enhance your learning in your own time.
About the course
Course code: C01310
Course overview:
- Track 1: Digital Opportunities
- Track 2: Digital Marketing through Websites and Email
- Track 3: Social Selling using Social Media
- Track 4: Customer Service in a Digital World
- Track 5: Digital Challenges and Risks
- Track 6: Embracing a Digital Mindset
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
- A clear starting point across the roles and responsibilities of tomorrow.
- Exercises for on-the-job applications to put what you’ve learned into practice.
- Verifiable, shareable, and portable digital badges so you can celebrate accomplishments along the way.
- A diverse array of learning tools from the books to audiobooks to video courses, and more.
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Track 1: Digital Opportunities
- Digital Transformation Insights: Marketing, Sales & Engineering Functions
- Design Thinking for Innovation: Defining Opportunities
- Framing Opportunities for Effective Data-driven Decision Making
Track 2: Digital Marketing through Websites and Email
- Marketing: The Process and Functions that Build Customer Relationships
- The Four Ps: Essential Factors in Marketing
- Building Trust: Ethics and the Marketing Mix
Track 3: Social Selling using Social Media
- Creating Brands through People and Planning
- Effective Digital Community Management
- Understanding Approaches to Social Media Communication
Track 4: Customer Service in a Digital World
- Embracing a Customer-obsessed Mentality
- Shaping the Customer Experience Across Digital and Physical Channels
- Exploring Customer Journey Mapping
- Achieving Customer-centric Design with User Personas
Track 5: Digital Challenges and Risks
- Recognizing Organizational Risks
- Assessing Organizational Risks
- Managing Organizational Risks
Track 6: Embracing a Digital Mindset
- Keeping Your Skill Set Current in the Digital Economy
- Developing and Supporting an Agile Mindset
- Building Digital Dexterity in Organizations
- Driving Change: A Playbook of Best Practices for a Digital Transformation
Admission requirements
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Accreditation status
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: College SA
Assessment details
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track.
There are no external certification exams for this course.
What to expect
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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